Why Are There Three Raisin Brans? Generic Terms and Branding Limits
If you’ve ever stood in the cereal aisle long enough, you may have noticed that there are three different products called “Raisin Bran” — Kellogg’s Two Scoops Raisin Bran, General Mills’ Total Raisin Bran, and Post’s Raisin Bran. How is it that three competing companies can use the exact same product name? Isn’t that what […]
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